Today I came in contact again with the Adidas 'Boost' marketing message, this time on free-to-air television.
It was a 30 second TVC which shows three metal balls being dropped simultaneously on concrete, EVA (traditional sneaker foam) and the new the Boost material.
As the ad aims to illustrate, the ball that hits the Boost material bounces higher and longer than the others.
Adidas promises that this gives users more bounce while expending less energy.
I've also noticed many other 'Boost' window displays across a variety of footwear retailers. 
'Size' on Carnaby Street and 'JD Sport' on Regent & Oxford Streets. 
These are world famous, extremely busy locations with an incredible amount of foot traffic passing these shopfronts. Nearby tube stop Oxford Circus is London's 4th busiest station serving around 70 million people each year.
A creative and well executed window display is very important to try and make a positive impression on those passing by or entering the store.
My final blog of this IMC Critique will summarize:
- How Adidas are marketing via digital interactive platforms.
- Was each element of the Adidas marketing campaign integrated?
- Did the target Audience become engaged? ...and
- How successful was the IMC program for Adidas.
Cheers Andy :)
"Oxford Circus tube station - Wikipedia, the free encyclopedia." Wikipedia, the free encyclopedia. N.p., n.d. Web. 14 Mar. 2013. <http://en.wikipedia.org/wiki/Oxford_Circus_tube_station>
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