Magazine Print Ads

Back again

Today I uncovered another advertising medium used in the current Adidas IMC campaign in the form of print advertising. 

I found the Adidas 'Boost your run' marketing message in four different magazine publications.

The ads were almost identical with a consistent image and message across each magazine but they did differ slightly in terms of size and placement.

• Running Fitness (Full page colour, Magazine back cover)

• Women's Running (Two page colour spread, located on pages 2-3)

• Mens Running (Two page colour spread, located in middle pages)

• Runners World  (Full page colour, page 2)

  

These magazines allow Adidas to reach a specific target market.  

 

Readers of such publications would have high levels of involvement in this category and be very interested in health, fitness, running and new innovations in footwear. 

The major drawback with this form of advertising is clutter, as each of the magazines also contained many other ads from competing brands.  

Until next blog, bye for now.  Cheers, Andy