Today whilst commuting to work I came in contact with the Adidas 'Boost your run' marketing message in the form of outdoor bus shelter advertising.
- Approximately 6 million people use the Buses in London every day
- 78% of people do not read a Regional Daily Newspaper
- 53% of people do not listen to Commercial Radio
- BUT 86% of people can recall a Bus advert they’ve seen
This static on-street-presence from Adidas was in the form of traditional large posters as well as digital panels.
The advertisements were identical at each location, however I did notice that at a bus shelter opposite a Westfield Shopping Mall the ad had one slight clever difference. It had a retailer (JD Sport) tagged at the bottom of the ad, informing consumers of where they can purchase the product from.
Bye for now! Cheers Andy
" CBS Outdoor - Did you know that 86% of the population can recall a Bus advert they’ve seen?." CBS Outdoor - UK. N.p., n.d. Web. 7 Mar. 2013. <http://cbsoutdoor-px.rtrk.co.uk/Our-Media/Buses/>.
"Advertising on the Network ." Transport for London . N.p., n.d. Web. 7 Mar. 2013. <www.tfl.gov.uk/businessandpartners/commercialopportunities/5797.aspx >.
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